Adobe Experience Cloud (AEC) (formerly Adobe Marketing Cloud (AMC)) is a collection of integrated online marketing and Web analytics products by Adobe Systems.
Video Adobe Marketing Cloud
History
Adobe Marketing Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products aimed at the advertising industry and hosted on Amazon Web Services. Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates.
The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Products of the defunct company were then integrated step by step into the new Cloud service which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign, Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.
On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah. The deal of $1.8 billion, was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit. Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.
On March, 2017, Adobe Systems announced its new Cloud Architecture, called Adobe Experience Cloud. This Cloud is comprised by 3 sub-clouds:
- Adobe Analytics Cloud - The core intelligence engine for Enterprises, totally focused on Customer Intelligence:
- Adobe Analytics - Analytics solution that combines real-time data insights with predictive analytics, so you have a complete view of each customer;
- Adobe Audience Manager - A Data Management Platform that helps Enterprises build customer profiles and identify their most valuable audiences.
- Adobe Marketing Cloud - A complete Marketing platform that helps Enterprises address today's digital challenges with the best of breed marketing technologies:
- Adobe Experience Manager - Helps you manage all your assets, build websites and mobile apps, and integrate content from online communities;
- Adobe Target - Helps you turn data into results by testing and personalizing your content so you can deliver the best content to the right audience;
- Adobe Campaign - Helps you personalize and deliver your campaigns across all your channels, from web and mobile to email and display;
- Adobe Primetime - Helps you create, deliver, and monetize personal video experiences;
- Adobe Social - Helps you create relevant social content and quantify your social marketing results.
- Adobe Advertising Cloud - Is the industry's first end-to-end platform for managing advertising across traditional TV and digital formats:
- It makes it simple to deliver video, display, and search advertising across any screen in any format. With this independent cross-channel platform, you can identify and engage the best audiences with a consistent and relevant ad experience inside a programmatic solution.
Maps Adobe Marketing Cloud
Reception
Adobe Marketing Cloud as a subscription model has made significant progress in terms of acceptance in the business world. In 2013, Gartner, an information technology research and advisory company, ranked Adobe's solutions execution ability at the highest position on its Magic Quadrant for Web content management.
References
Source of the article : Wikipedia
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